The Ritz-Carlton Hotels

In early August, Team One Advertising was in the process of finalizing the look and feel for the new global advertising campaign for The Ritz-Carlton, “Let Us Stay With You.” James Hendry, the group creative director on the account at T1, asked Saputo to help with the normally dogged task of organizing the graphic standards for the campaign. We were also asked to design the look and create templates for regional tier II ad campaigns and direct marketing pieces. What follows are a few examples of our work.

Graphic Standards Style Guide

Global Brand Service Poster
This communication is based on a simple but powerful idea: the ladies and gentlemen of The Ritz-Carlton provide extraordinary service, all over the world.

Computer Flower Illustration
Information graphic illustration for the national brand campaign.

Direct Marketing Template
A direct marketing template look for all global Ritz-Carlton properties. This piece enables individual hotels to advertise events and special offers that happen throughout the calendar year, while maintaining the look and feel of the overall Ritz-Carlton brand.